Hello, my name is
Daphne Monro
Head of website & content
About me
Thought leadership
I share insights at the intersection of content, technology, and user experience — helping brands understand where marketing meets development. From SEO in the age of AI to practical CRO strategies, my talks and webinars focus on actionable ideas that drive measurable results.
What I do
I bridge marketing and development, so strategy translates into measurable impact. Alongside this, I lead and grow high-performing teams, building clear processes and agile workflows that deliver results at scale — increasing sales, driving revenue growth, and improving ROI.
Content & thought leadership
I define the voice and narrative for brands, shaping how they communicate across websites, blogs, webinars, in person events and campaigns. My focus is on creating content that balances clarity with authority; the kind of thought leadership that positions a company as trusted, while keeping the message simple and human.
Tech & execution
I work across the technical layer of websites. From tech SEO and site performance to front-end development. I scope and manage large migrations, oversee site architecture, and plan agile sprints. On the execution side, I write and refine specs, test features, and collaborate directly with developers on navigation systems, pricing widgets, and dynamic content.
Leadership & team building
I’ve built and led cross-functional teams of developers, marketers, and specialists. My approach is pragmatic and collaborative: setting clear goals, creating space for people to thrive, and holding us accountable to results. I enjoy mentoring, sharing knowledge, and building cultures where people feel energised to do their best work while continueing to learn and grow.
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Through our company's acquisition, I learned I was reporting to Daphne. In my 30 year career, she'll go down as one of the best leaders I've ever had. And I'm so thankful for her. I've learned so much from her, just watching her in action. For one, how to have the tough conversations when necessary and how to keep things moving forward, together. She leads her teams to get the work done by taking care of her people who always want to go the extra mile for her. It's a winning formula for everyone. She's a passionate expert in SEO and content, an excellent communicator to all levels from C-suite, boards, teams, customers, and a positive and powerful force in the workplace. A pro's pro. A leader's leader. I'll be watching her career as she's just now on her rapid ascent.
Daphne becoming my manager has been nothing short of one of the best things to happen in my career.
She has put her trust in me as a channel expert, communicator and friend. Given me guidance on how to be the most confident version of myself, and advocated for myself and my work across WHG.
Our time working has been short but sweet
However I truly have gained a mentor and friend for life.
I worked with DJ for nearly two years in her time at QueryClick and it was an absolute pleasure. She joined the business as an SEO executive and it was very quick to see that she was filled with superstart potential. Quickly showcasing her strategic thinking and quality of delivery, as well as her outstanding ways with clients, she deservdely moved in to the SEO Manager role quickly.
I also had the pleasure of being DJ's line manager and beyond her technical capability, her innovative thinking and real desire for workplace culture meant she was able to contrbute her ideas and help drive real change within the business.
DJ is a phenomenal team mate and anyone would be lucky to have her in their organisation.