{"id":81,"date":"2025-09-08T16:18:27","date_gmt":"2025-09-08T16:18:27","guid":{"rendered":"https:\/\/daphnemonro.com\/?p=81"},"modified":"2025-09-08T16:18:27","modified_gmt":"2025-09-08T16:18:27","slug":"scaling-a-global-migration-moving-a2-hosting-to-hosting-com","status":"publish","type":"post","link":"https:\/\/daphnemonro.com\/?p=81","title":{"rendered":"Scaling a global migration: moving A2 Hosting to hosting.com"},"content":{"rendered":"\n<p>I led one of the largest rebrand and migration projects in the hosting industry: successfully transitioning A2 Hosting into hosting.com. This project required cross-functional leadership across development, SEO, CRO, and content teams to deliver a seamless migration while protecting rankings, traffic, and revenue.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The client<\/h2>\n\n\n\n<p>A2 Hosting is a globally recognised web hosting company, known for high-performance solutions. In 2025, it became part of the hosting.com brand family, a new unified global hosting platform.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The challenge<\/h2>\n\n\n\n<p>Merging a major global brand into hosting.com meant:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Migrating 350+ pages into a brand-new CMS.<\/li>\n\n\n\n<li>Preserving SEO equity from one of the strongest hosting brands in the market.<\/li>\n\n\n\n<li>Aligning content and tone with hosting.com\u2019s new positioning.<\/li>\n\n\n\n<li>Managing competing developer priorities across multiple brands and markets.<\/li>\n\n\n\n<li>Delivering on a strict deadline to align with hosting.com\u2019s April 2025 launch.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The objective<\/h2>\n\n\n\n<p>To deliver a full migration of the A2 Hosting website into hosting.com while:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maintaining SEO rankings and traffic.<\/li>\n\n\n\n<li>Streamlining site architecture to reduce cannibalisation and improve UX.<\/li>\n\n\n\n<li>Building scalable content structures ready for global roll-out.<\/li>\n\n\n\n<li>Protecting and optimising revenue from high-performing pages.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">My approach<\/h2>\n\n\n\n<p>I owned the strategy and execution for the migration, balancing technical, SEO, and commercial needs.<\/p>\n\n\n\n<p>Key activities included:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>SEO strategy &amp; redirect mapping<\/strong>\n<ul class=\"wp-block-list\">\n<li>Audited 350+ A2 Hosting URLs.<\/li>\n\n\n\n<li>Created detailed 301\/302 redirect maps to preserve authority and rankings.<\/li>\n\n\n\n<li>Prioritised keeping only high-performing TLD and product pages, cutting redundant or thin content.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Content alignment<\/strong>\n<ul class=\"wp-block-list\">\n<li>Rewrote content to match hosting.com\u2019s modern tone of voice.<\/li>\n\n\n\n<li>Removed outdated product messaging and restructured copy for conversions.<\/li>\n\n\n\n<li>Built scalable page templates for TLDs, hosting platforms, and product variations.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Technical execution<\/strong>\n<ul class=\"wp-block-list\">\n<li>Coordinated across developers, product, and design to implement site architecture.<\/li>\n\n\n\n<li>Ensured schema, hreflang, and internal linking were set up for SEO efficiency.<\/li>\n\n\n\n<li>Oversaw CMS population, including meta titles, H1s, and keyword mapping.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Performance &amp; CRO focus<\/strong>\n<ul class=\"wp-block-list\">\n<li>Introduced structured navigation and clearer conversion paths.<\/li>\n\n\n\n<li>Used CRO insights to redesign ribbons, CTAs, and pricing tables for maximum ROI.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The results<\/h2>\n\n\n\n<p>\ud83d\ude80 <strong>Seamless migration<\/strong> of A2 Hosting into hosting.com\u2019s infrastructure.<br>\ud83d\udcc8 <strong>SEO equity preserved<\/strong>, maintained steady clicks even with a domain and architecture change. <br>\ud83d\udee0\ufe0f <strong>Streamlined site architecture<\/strong> that eliminated duplicate\/low-value pages to focus on EEAT.<br>\ud83d\udca1 <strong>Conversion-ready templates<\/strong> rolled out globally for hosting.com\u2019s phase two migrations.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u2705 <strong>Outcome:<\/strong> The A2 Hosting migration set the standard for all future hosting.com migrations, proving that large-scale brand transitions can protect SEO performance while improving UX and conversion potential.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I led one of the largest rebrand and migration projects in the hosting industry: successfully transitioning A2 Hosting into hosting.com. This project required cross-functional leadership across development, SEO, CRO, and content teams to deliver a seamless migration while protecting rankings, traffic, and revenue. The client A2 Hosting is a globally recognised web hosting company, known for high-performance solutions. In 2025, it became part of the hosting.com brand family, a new unified global hosting platform. The challenge Merging a major global brand into hosting.com meant: The objective To deliver a full migration of the A2 Hosting website into hosting.com while: My approach I owned the strategy and execution for the migration, balancing technical, SEO, and commercial needs. Key activities included: The results \ud83d\ude80 Seamless migration of A2 Hosting into hosting.com\u2019s infrastructure.\ud83d\udcc8 SEO equity preserved, maintained steady clicks even with a domain and architecture change. \ud83d\udee0\ufe0f Streamlined site architecture that eliminated duplicate\/low-value pages to focus on EEAT.\ud83d\udca1 Conversion-ready templates rolled out globally for hosting.com\u2019s phase two migrations. \u2705 Outcome: The A2 Hosting migration set the standard for all future hosting.com migrations, proving that large-scale brand transitions can protect SEO performance while improving UX and conversion potential.<\/p>\n","protected":false},"author":1,"featured_media":82,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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