Feeling incredibly honoured to be named a finalist in the Digital Woman of the Year category – and to be featured alongside 59 other amazing women in this article. What an inspiring group to be part of! See the list here: https://digitalwomenawards.com/awards-news/60-digital-women-to-watch-in-2025
I led one of the largest rebrand and migration projects in the hosting industry: successfully transitioning A2 Hosting into hosting.com. This project required cross-functional leadership across development, SEO, CRO, and content teams to deliver a seamless migration while protecting rankings, traffic, and revenue. The client A2 Hosting is a globally recognised web hosting company, known for high-performance solutions. In 2025, it became part of the hosting.com brand family, a new unified global hosting platform. The challenge Merging a major global brand into hosting.com meant: The objective To deliver a full migration of the A2 Hosting website into hosting.com while: My approach I owned the strategy and execution for the migration, balancing technical, SEO, and commercial needs. Key activities included: The results 🚀 Seamless migration of A2 Hosting into hosting.com’s infrastructure.📈 SEO equity preserved, maintained steady clicks even with a domain and architecture change. 🛠️ Streamlined site architecture that eliminated duplicate/low-value pages to focus on EEAT.💡 Conversion-ready templates rolled out globally for hosting.com’s phase two migrations. ✅ Outcome: The A2 Hosting migration set the standard for all future hosting.com migrations, proving that large-scale brand transitions can protect SEO performance while improving UX and conversion potential.