Feeling incredibly honoured to be named a finalist in the Digital Woman of the Year category – and to be featured alongside 59 other amazing women in this article. What an inspiring group to be part of! See the list here: https://digitalwomenawards.com/awards-news/60-digital-women-to-watch-in-2025
I led one of the largest rebrand and migration projects in the hosting industry: successfully transitioning A2 Hosting into hosting.com. This project required cross-functional leadership across development, SEO, CRO, and content teams to deliver a seamless migration while protecting rankings, traffic, and revenue. The client A2 Hosting is a globally recognised web hosting company, known for high-performance solutions. In 2025, it became part of the hosting.com brand family, a new unified global hosting platform. The challenge Merging a major global brand into hosting.com meant: The objective To deliver a full migration of the A2 Hosting website into hosting.com while: My approach I owned the strategy and execution for the migration, balancing technical, SEO, and commercial needs. Key activities included: The results 🚀 Seamless migration of A2 Hosting into hosting.com’s infrastructure.📈 SEO equity preserved, maintained steady clicks even with a domain and architecture change. 🛠️ Streamlined site architecture that eliminated duplicate/low-value pages to focus on EEAT.💡 Conversion-ready templates rolled out globally for hosting.com’s phase two migrations. ✅ Outcome: The A2 Hosting migration set the standard for all future hosting.com migrations, proving that large-scale brand transitions can protect SEO performance while improving UX and conversion potential.
Client: The Gym Group This campaign was recognised at the UK Digital Growth Awards, where it was shortlisted for SEO Campaign of the Year (B2C). The client The Gym Group is one of the UK’s fastest-growing low-cost gym chains, known for providing affordable, 24/7 access to fitness facilities across the country. The challenge In a crowded fitness market, The Gym Group needed to cut through the competition and reach potential new members with a data-driven SEO strategy that supported their growth ambitions. The objective Deliver an SEO-led campaign that grew visibility in competitive fitness search terms, attracted new members online, and demonstrated measurable ROI from organic channels. My approach Working with The Gym Group at QueryClick, I played a leading role in shaping and delivering the campaign that earned national award recognition. Key activities included: The results While specific figures remain confidential, the campaign delivered significant gains in organic visibility, supported customer acquisition, and was recognised externally as one of the strongest B2C SEO campaigns of the year. 🏆 UK Digital Growth Awards 2023 Finalist – SEO Campaign of the Year (B2C) ✅ Outcome: A high-impact SEO campaign that drove measurable growth for The Gym Group and gained national industry recognition.
Client: The Health Lottery Learn how I delivered a holistic content strategy that combined SEO, PPC, CRO, and Paid Social to reach new customers at a lower cost per acquisition. The client The Health Lottery is one of the UK’s leading charity lotteries. Since launching in 2011, it has operated on behalf of twelve local society lotteries across Great Britain, raising over £92 million for good causes. The challenge The lottery market is highly competitive and saturated. The Health Lottery needed to increase the value of its digital marketing investment by uniting paid and organic efforts to acquire more customers efficiently. The objective Grow The Health Lottery’s blog to reach new audiences and acquire customers at a lower cost than in expensive PPC markets. My approach I managed this SEO relationship working closely with the PPC team. The work spanned six core activities: The results Blog performance (Aug–Oct, YoY): Facebook audience building: Paid search (May–Oct, YoY): ✅ Outcome: A scalable content-led strategy that delivered significant efficiency gains across SEO, Paid Social, and PPC—driving new customers at a lower cost and growing digital ROI.