Author name: daphnemonro

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We are hosting.com: Celebrating Our Global Team in Bangalore

Earlier this month, I had the incredible opportunity to travel to our Bangalore office alongside Seb de Lemos as part of our We are hosting.com campaign which is an initiative that celebrates our people, our values, and our shared vision across the globe. A celebration of unity and purpose The We are hosting.com campaign is more than just a slogan. To me, it’s a reminder that we’re all part of something bigger. We are a global team connected by our purpose and our values. Even though hosting.com brings together many brands, this campaign shows that we’re united in one direction, with one vision, and one shared goal: to deliver world-class hosting experiences for every customer. The vibrant energy of our Bangalore team Walking into the Bangalore office, the first thing I noticed was the energy. It’s vibrant! A perfect mix of kindness, enthusiasm, and pride in the work being done. From the moment we arrived, I was smiling ear to ear. The team’s warmth and passion were contagious, and it reminded me why culture is such a powerful force behind everything we do. We were joined by over 100 of our colleagues for a day filled with connection, collaboration, and celebration. The day included inspiring talks and discussions featuring: Proud moments and personal connections For me, the most meaningful part of the trip was meeting the people I work with every day – Mani, Kingston, Abilash, Vahid, and so many others who play such an important role in making our websites, products, and customer experiences what they are today. Putting faces to names and celebrating our shared achievements together was a real highlight. One vision, one team Our journey from a few brands in 2023 to a single global powerhouse has been an exciting one and seeing that unity in person was something special. Whether in Australia, Bulgaria, the UK, or India, our teams are all moving in the same direction, driven by the same values. As I said during the event: “It’s not just hosting. It’s Hosting.com.” That sense of pride, collaboration, and shared purpose is what makes this company so special. A little fun to end the day And of course, no great town hall ends without a little fun. We celebrated with delicious meals, matching t-shirts and plenty of laughs. It was a day filled with connection, gratitude, and energy – a perfect reflection of who we are and where we’re going next.

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2025 Digital Women of the Year Finalist

On Wednesday the 17th of September I had the honour of being a finalist for Digital Woman of the Year 2025 at the Digital Women Awards. Walking into a room filled with trailblazers, trendsetters, and innovators was electric. The air sparkled with energy, creativity, and ambition – and it was impossible not to feel inspired. Too often in our industry, women’s voices aren’t given the platform or recognition they deserve. This event turned that narrative on its head. This was a celebration of brilliance, of courage, of the freedom to take up space and shine – from the breakfast networking to the powerful panels – it was incredible. Every finalist had a story worth telling from breaking barriers in Ai to owning your own personal brand. For me, being surrounded by such an incredible community was as valuable as the nomination itself. It was a reminder that while the digital world can sometimes feel competitive and relentless, there is so much power in coming together to lift each other up. I walked away feeling proud, inspired, and excited about the future we’re building. Here’s to more sparkle, more recognition, and more women being celebrated for the incredible impact we’re making in digital.

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Daphne Monro: Digital Women to Watch in 2025

Feeling incredibly honoured to be named a finalist in the Digital Woman of the Year category – and to be featured alongside 59 other amazing women in this article. What an inspiring group to be part of! See the list here: https://digitalwomenawards.com/awards-news/60-digital-women-to-watch-in-2025

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Scaling a global migration: moving A2 Hosting to hosting.com

I led one of the largest rebrand and migration projects in the hosting industry: successfully transitioning A2 Hosting into hosting.com. This project required cross-functional leadership across development, SEO, CRO, and content teams to deliver a seamless migration while protecting rankings, traffic, and revenue. The client A2 Hosting is a globally recognised web hosting company, known for high-performance solutions. In 2025, it became part of the hosting.com brand family, a new unified global hosting platform. The challenge Merging a major global brand into hosting.com meant: The objective To deliver a full migration of the A2 Hosting website into hosting.com while: My approach I owned the strategy and execution for the migration, balancing technical, SEO, and commercial needs. Key activities included: The results 🚀 Seamless migration of A2 Hosting into hosting.com’s infrastructure.📈 SEO equity preserved, maintained steady clicks even with a domain and architecture change. 🛠️ Streamlined site architecture that eliminated duplicate/low-value pages to focus on EEAT.💡 Conversion-ready templates rolled out globally for hosting.com’s phase two migrations. ✅ Outcome: The A2 Hosting migration set the standard for all future hosting.com migrations, proving that large-scale brand transitions can protect SEO performance while improving UX and conversion potential.

Case study

SEO Campaign of The Year (B2C) nomination with The Gym Group

Client: The Gym Group This campaign was recognised at the UK Digital Growth Awards, where it was shortlisted for SEO Campaign of the Year (B2C). The client The Gym Group is one of the UK’s fastest-growing low-cost gym chains, known for providing affordable, 24/7 access to fitness facilities across the country. The challenge In a crowded fitness market, The Gym Group needed to cut through the competition and reach potential new members with a data-driven SEO strategy that supported their growth ambitions. The objective Deliver an SEO-led campaign that grew visibility in competitive fitness search terms, attracted new members online, and demonstrated measurable ROI from organic channels. My approach Working with The Gym Group at QueryClick, I played a leading role in shaping and delivering the campaign that earned national award recognition. Key activities included: The results While specific figures remain confidential, the campaign delivered significant gains in organic visibility, supported customer acquisition, and was recognised externally as one of the strongest B2C SEO campaigns of the year. 🏆 UK Digital Growth Awards 2023 Finalist – SEO Campaign of the Year (B2C) ✅ Outcome: A high-impact SEO campaign that drove measurable growth for The Gym Group and gained national industry recognition.

Case study

How I increades organic traffic with a multi channel approach

Client: The Health Lottery Learn how I delivered a holistic content strategy that combined SEO, PPC, CRO, and Paid Social to reach new customers at a lower cost per acquisition. The client The Health Lottery is one of the UK’s leading charity lotteries. Since launching in 2011, it has operated on behalf of twelve local society lotteries across Great Britain, raising over £92 million for good causes. The challenge The lottery market is highly competitive and saturated. The Health Lottery needed to increase the value of its digital marketing investment by uniting paid and organic efforts to acquire more customers efficiently. The objective Grow The Health Lottery’s blog to reach new audiences and acquire customers at a lower cost than in expensive PPC markets. My approach I managed this SEO relationship working closely with the PPC team. The work spanned six core activities: The results Blog performance (Aug–Oct, YoY): Facebook audience building: Paid search (May–Oct, YoY): ✅ Outcome: A scalable content-led strategy that delivered significant efficiency gains across SEO, Paid Social, and PPC—driving new customers at a lower cost and growing digital ROI.

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