Client: The Gym Group
This campaign was recognised at the UK Digital Growth Awards, where it was shortlisted for SEO Campaign of the Year (B2C).
The client
The Gym Group is one of the UK’s fastest-growing low-cost gym chains, known for providing affordable, 24/7 access to fitness facilities across the country.
The challenge
In a crowded fitness market, The Gym Group needed to cut through the competition and reach potential new members with a data-driven SEO strategy that supported their growth ambitions.
The objective
Deliver an SEO-led campaign that grew visibility in competitive fitness search terms, attracted new members online, and demonstrated measurable ROI from organic channels.
My approach
Working with The Gym Group at QueryClick, I played a leading role in shaping and delivering the campaign that earned national award recognition.
Key activities included:
- Keyword research & strategy
- Identified competitive high-intent keywords around gyms, fitness, and memberships.
- Built a roadmap to grow rankings in both national and local searches.
- Content optimisation
- Enhanced on-site content to target fitness-specific queries.
- Improved blog and landing page structures to drive both traffic and conversions.
- Focused on content users would use at the gym driving longer engagement time, pages visited, and overall brand loyalty.
- Technical SEO improvements
- Conducted audits and implemented fixes to improve crawl efficiency and site health.
- Optimised internal linking to strengthen visibility for priority pages.
- Performance tracking & reporting
- Delivered insights into traffic growth, rankings, and ROI.
- Used data to refine the strategy and maintain efficiency.
The results
While specific figures remain confidential, the campaign delivered significant gains in organic visibility, supported customer acquisition, and was recognised externally as one of the strongest B2C SEO campaigns of the year.
🏆 UK Digital Growth Awards 2023 Finalist – SEO Campaign of the Year (B2C)
✅ Outcome: A high-impact SEO campaign that drove measurable growth for The Gym Group and gained national industry recognition.