Case study

Client: The Gym Group This campaign was recognised at the UK Digital Growth Awards, where it was shortlisted for SEO Campaign of the Year (B2C). The client The Gym Group is one of the UK’s fastest-growing low-cost gym chains, known for providing affordable, 24/7 access to fitness facilities across the country. The challenge In a crowded fitness market, The Gym Group needed to cut through the competition and reach potential new members with a data-driven SEO strategy that supported their growth ambitions. The objective Deliver an SEO-led campaign that grew visibility in competitive fitness search terms, attracted new members online, and demonstrated measurable ROI from organic channels. My approach Working with The Gym Group at QueryClick, I played a leading role in shaping and delivering the campaign that earned national award recognition. Key activities included: The results While specific figures remain confidential, the campaign delivered significant gains in organic visibility, supported customer acquisition, and was recognised externally as one of the strongest B2C SEO campaigns of the year. 🏆 UK Digital Growth Awards 2023 Finalist – SEO Campaign of the Year (B2C) ✅ Outcome: A high-impact SEO campaign that drove measurable growth for The Gym Group and gained national industry recognition.

Client: The Health Lottery Learn how I delivered a holistic content strategy that combined SEO, PPC, CRO, and Paid Social to reach new customers at a lower cost per acquisition. The client The Health Lottery is one of the UK’s leading charity lotteries. Since launching in 2011, it has operated on behalf of twelve local society lotteries across Great Britain, raising over £92 million for good causes. The challenge The lottery market is highly competitive and saturated. The Health Lottery needed to increase the value of its digital marketing investment by uniting paid and organic efforts to acquire more customers efficiently. The objective Grow The Health Lottery’s blog to reach new audiences and acquire customers at a lower cost than in expensive PPC markets. My approach I managed this SEO relationship working closely with the PPC team. The work spanned six core activities: The results Blog performance (Aug–Oct, YoY): Facebook audience building: Paid search (May–Oct, YoY): ✅ Outcome: A scalable content-led strategy that delivered significant efficiency gains across SEO, Paid Social, and PPC—driving new customers at a lower cost and growing digital ROI.